YOU: What this Resource is ALL About


It's crazy that just under four years ago I had just landed my very first paying design client and quoted them a whopping $150 to design their kitchen (YES. Their whole kitchen. I made about $2/hr on that project...ha!). I remember staring at that check with such pride: I'd just been paid to do what I'd been dreaming about for a while now.

I'd moved to Grand Rapids and had been married for just over a year, and I was working three part-time jobs that I, to put it lightly, loathed. During a conversation with a co-worker, I'd mentioned something to the tune of, "Oh yeah, if I could do any job in the world, it'd probably be interior design." And that caught my attention! If that's really what I'd want to do, out of ANY possible career in the world, well, gosh, that didn't seem unattainable.

So - I set out to figure out what this industry was all about. I met with different designers in town, some who were glad to chat with me and others who did so reluctantly. Some who went to school for design and who others made their own way. And so, call me crazy, I made a website (with no prior experience and no portfolio), printed business cards, and started attending local networking events.

Make a long story short, I fell in love with the business of interior design. The processes. The sales techniques. Writing proposals. MARKETING! Yes, I grew in my knowledge of design principals and fabrics and flooring as well, but the truth is, you can be the best designer in the world, and if you don't have your business practices worked out, you're not going to get clients consistently and you're probably not going to make money - at least, not as much as you could.

In the last four years I went from working part-time making $15/hr at a desk job, to booking design clients with fees of $20,000+. This month alone I booked $36,000 (just fees, no product). That's one month! I'm not the best designer in the world. Heck, I'm not the best designer in Grand Rapids. But I've learned and implemented systems and strategies that have allowed me to target the kinds of clients that I want to work with, who can afford me, and who are glad to pay those kinds of fees for an excellent experience.

And so, this resource - Designers Who Mean Business - is for you. I'm taking what I've learned, developed, implemented, and tested first hand, and giving it to you so that YOU can do the same.

Here, I'm providing free content in the form of blog post, online courses, downloadable worksheets, templates, and more, along with one-on-one coaching for those who want to take it up a notch.

So stick around! It's time for the interior design community to GET DOWN TO BUSINESS.

Yours truly,

Lauren Figueroa

To book a one-on-one coaching call, click here.


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